Nutella

Nutella is a brand almost every Dane knows from childhood. It is a popular chocolate and hazelnut spread that originated in Italy. It has a smooth, creamy texture and is enjoyed as a delicious spread on bread, pancakes, or used as an ingredient in various desserts.

The Danish branch of Nutella wanted to promote local travel destinations using the stickers on their Nutella bottles. They hired a Swedish marketing company to select the best photos of Danish tourist attractions. For Bornholm, they picked my photo of Opal Lake (Danish: Opalsøen).

You can see the original photo below. It is taken during the summer on a calm day with beautiful cloud formations. I found a good spot on the top of a cliff overlooking the lake with the famous Hammershus castle in the distance.